Coke Cherry Float
This is a commercial designed to appeal to my fellow diet soda drinkers. I made the set in my house using a table and a roll of black paper, then lit it with bright LED lights.
Overview
Write three to five sentences explaining the project, the audience, the ask, and why it mattered. Keep it plain. A hiring manager should understand the assignment without needing extra context.
Challenge
Explain the problem you were solving. Avoid making the project sound bigger than it was. A specific constraint is better than vague ambition.
- What needed to change?
- Who was it for?
- What constraints shaped the work?
Approach
Show how you thought. Include concepting, shot planning, storyboarding, lighting, editing decisions, music, pacing, color, feedback, or any production constraints that shaped the final spot.
Outcome
Share what shipped, what you learned, and any results. Results can be quantitative, qualitative, or process-based: approvals, engagement, clearer product appeal, stronger pacing, or a better production workflow.