Coke Cherry Float

This is a 30-second mock product commercial created for JOUR 447: Video for Visual Communications. The assignment was to produce a fast-paced, product-dominant video using controlled lighting, quick cuts, and camera movement.


The spot centers on the Coca-Cola Zero Sugar Cherry Float and presents it as a lighter take on a classic soda-fountain flavor. I wanted to contrast the imagery of a cherry Coke float with the convenience of the zero-sugar canned version, using close-up details of the ice cream, soda, cherries, and a dramatic product reveal to make the drink feel like a treat. The final message, “All the taste, none of the calories,” tied the commercial together around a zero calorie version of a nostalgic dessert.


I built the set in my kitchen using a black paper backdrop, LED panels, a slider, and two cameras for product and macro needs.

The strongest sequence was the macro shots of the can. I used surface mist and dynamic lighting to reveal the can’s details, giving the product a dramatic look. The most creative shot was the slider move from the float to the zero-sugar can, juxtaposing the real float with the canned version. I created that reveal from two separate takes and stitched them together in post. Even though the sliding pull-out was difficult to execute perfectly, it defined the story of the piece and carries a lot of weight.

The final video pushed to create something valuable under tight constraints. Working with melting ice cream, reflective surfaces, spills, limited product, and a homemade set made the shoot more complicated than I expected. Since I shot most of the project solo, I had to be quick in between takes and careful to keep the set, lighting, and product placement consistent.

The project showed me how much planning and problem-solving goes into something as simple as a short product commercial. Because of this project, I feel more comfortable working under pressure and with tight production constraints.